People

Post-doctoral researcher at the Faculty of Behavioral and Social Sciences at the University of Groningen. His research focuses on financial incentives as a tool to promote pro-environmental behavior. He is involved in several in a multi-disciplinary field studies, in which the effects of financial incentives on real-life driving behavior are examined. His research interests include pro-environmental behavior, privacy concerns, (ir)rational responses to financial incentives, and persuasive communication.

Key publications

Bolderdijk, J.W. (2010). Buying people: The persuasive power of money. Doctoral Dissertation, University of Groningen, The Netherlands.
Bolderdijk, J.W., Knockaert, J., Steg, L & Verhoef, E.T. (In press). Effects of Pay-As-You-Drive Vehicle Insurance on Young Drivers’ Speed Choice: Results of a Dutch Field Experiment . Accident Analysis and Prevention, DOI 10.1016/j.aap.2010.12.032
Hamstra, M.R.W., Bolderdijk, J.W. & Veldstra, J.L. (In press). Everyday Risk Taking as a Function of Regulatory Focus. Journal of Research in Personality, DOI 10.1016/j.jrp.2010.11.017
Woerdman, E., Bolderdijk, J.W. (2010) Emissions Trading for Households? A Behavioral Law and Economics Perspective. Available at SSRN: http://ssrn.com/abstract=1636637